Announcing SkinTrue

a deep science and data-driven at-home test and lab analysis to help you get the skin you want.

Finally Skincare can help you simplify skincare and get the skin you want with our at-home skin assessment kit, lab-based analysis and personalized skincare guidance. 

SkinTrue Basics

Step 1: At-Home Sample Collection Kit

Easy-to-use kit to collect your skin sample at home.

Step 2: Advanced Analysis

Our lab-based, medical-grade analysis and AI make sense of what’s going on with your skin on the molecular level.

Step 3: Personalized Skincare Guidance

Based on your skin's molecular profile, we provide insights across the 10 factors of skin health and match you with the best skincare products tailored for your skin needs.

Key Benefits of SkinTrue

Find the right products for you the first time based on the 10 factors of skin health.

  • Save time and money + reduce waste of products with ingredients that aren’t ideal for your unique skin.

  • Get the evidenced-based skincare guidance you’ve always wanted.

  • Account for your product preferences like fragrance and texture.

  • Avoid products that contain ingredients you are allergic or sensitive to.

  • Track Your Skin's Changes: Monitor your skin's regular changes over time and see how it responds to:

    • Different products,

    • Changes in the weather,

    • Changes to life events (aka puberty, pregnancy, or any other hormonal changes) 

    • Lifestyle changes (like diet, stress, sleep, exercise).

Who Does SkinTrue Work Best For?

  • If you’re not happy with your skin, we can help.

  • If your skin seems finicky (possibly even responsive, sensitive, or sensitized), the more this type of deep analysis can stand to help you. 

  • If you would simply like to learn more about your skin, we’re here.

  • If you are confused and overwhelmed with skincare options and routine building, let us be your guide.

  • If your skin recently changed and you don’t understand why products you once loved aren’t working the way they used to, we can provide insight.

  • If you tried a new product, had undesirable results and wonder what ingredient was the culprit, we’ve got you covered.

At-Home Sample Collection Kit

Advanced Analysis

The 10 factors of skin health take into account both external and internal molecules that the Finally SkinTrue can see in your skin sample. Based on what we see, we provide actionable steps that you can use immediately to build the ideal routine for your unique skin.


An important note: The skin insights and skincare guidance provided by SkinTrue are not intended as professional medical advice, diagnosis, or treatment. People with medical conditions should seek the advice of a physician or qualified healthcare provider.

Personalized Skincare Guidance

Based on our deep analysis, we provide results tailored to your unique skin’s needs, that include:

  • Ingredients to use and avoid

  • Brand agnostic product and product type reccomendations

  • Deep insights into the 10 factors of your skin’s health

  • Custom skincare guide based on your skin results and preferences

  • Beta test exclusive: 1-on-1 consultation to review your results

Join the Waiting List

Still here reading about SkinTrue? Join the waiting list.

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